Who is your Customer? This is a question most people find difficult to answer effectively. What we have done with this Customer Avatar worksheet, is to present you series of questions you can answer to better define your ideal customer.
Why is a customer avatar important?
- It forms the foundation of your marketing strategy
- It enables you have a clear and better definition or profile of your ideal customer
- It helps you to better articulate and define your customers’ pain
- It helps you discover how best to reach and connect with your customers especially when boosting ads
The best part?
We have provided a bonus example for you. It’s our own Customer Avatar, and should give you an idea on how to fill yours.